INDEPENDENT MARKETING SERVICES
East of Yonge’s brand marketing experience focuses on authentic engagement through Experiential, Sponsorship and Event Marketing tactics, with a knack for delivering Brand Activation strategies that punch above their weight class.
Here are a few examples of our past work with brand, agency and property partners.
Visitors said it's the best they've seen H-D activate in 10+ years @ PD13. We couldn't agree more.
Specialties highlighted: Experiential, Events, Sponsorship
Activation included: RFID registration/tracking, mobile 'Fan Hub', Tale of the Tape poster station, meet & greets, and Reebok Combat Fitness Challenge, allowing fans to test their stats against the pros.
Specialties highlighted: Strategy, Experiential, Sponsorship Activation, Events, Mobile Tour
Specialties highlighted: Sponsorship Activation, Program Management, Social Strategy, Resourcing
From hiring, training and letting-loose the Ford FANatic, to in-square, in-deck & out-of-arena events & activations, it's been a bit of a whirlwind. Let's talk about it over coffee.
Specialties highlighted: Sponsorship negotiation, Activation & Evaluation, Social
Through a combined mix of in-market events, social influencer engagement and channel-specific communication strategy, Reebok proved they support CrossFitters across Canada, just as they support each other.
Specialties highlighted: Strategy, Sponsorship Activation, Influencer Engagement, Social, Events
The travelling exhibit was a first for the publishing industry, and helped SHIFT WORK reach the Bestsellers list, staying there for 10 weeks over the key holiday season.
Specialties highlighted: Experiential, product launch, mobile tour, sponsorship activation